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InfoTrends Whitepaper: documobiFUSE "Making Print Integral to the Mobile Experience"

InfoTrends has researched and developed a Whitepaper focused around introducing a Print to Mobile strategy into the marketing mix. InfoTrends discuss how documobiFUSE will bring real benefit to the Print industry and help to deliver a personalised, contextual and direct message within a Brand controlled environment by engaging with Mobile innovation.

Executive Summary

Mobile presents a unique communication opportunity as it transforms why, when, where, and how consumers can engage with brands and businesses. Considering the penetration rate of mobile devices like smartphones and tablets, marketers have a new, contextually relevant method to communicate with their customers. At the same time, however, identifying a mobile device is often much easier than identifying the user of that device. documobiFUSE technology enables marketers and print service providers to use print as the interruptive starting point for customer communications. The technology can link the device and the user’s information (supplied by a cross-media or marketing platform) to enable real-time marketing based on the customer’s preferences and location. FUSE can also be embedded into a brand’s existing mobile app for further security and brand control.

Read the full white paper here...